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Catching the Wave
People Everywhere Are Working for the Greater Good in the Second Half of Life
Sources of information on baby boomers The Journalists' Guide to Covering the Aging of the Baby Boom

Books on Boomers

  • Encore: Finding Work that Matters in the Second Half of Life – Baby boomers are inventing a new stage of work. As their numbers swell, they are transforming work itself—and creating a society that works better for everyone. In his new book, Encore: Finding work that Matters in the Second Half of Life , Marc Freedman, a founder of Civic Ventures, the Purpose Prize and Experience Corps, tells the stories of encore career pioneers who are opting to work, not retire, but to work in new ways, on new terms and to new ends. (2007) – [VIEW]
  • PrimeTime: How Baby Boomers Will Revolutionize Retirement and Transform America, Marc Freedman, Public Affairs – When Marc Freedman, founder of Civic Ventures first conceived of the book, it was as a response to the excessively narrow and overwhelmingly negative portrayal of America's aging, focused almost entirely on fiscal issues and the solvency of federal entitlement programs. Prime Time expands the picture so that we become more aware of the potential opportunity present in the aging society, and to create new roles for older Americans to make their time, talent, and experience available for strengthening communities. (2002) – [VIEW]
  • The Baby Boomers Guide to the New Work Place – An upbeat, yet realistic, book for people who plan to work during their senior years. It is a book about the reasons people work, the choices they make, what they enjoy, what they don't, and the techniques everyone needs to know to land the right job. (2006) – [VIEW]
  • Marketing to Leading-Edge Baby Boomers:Perceptions, Principles, Practices, Predictions – By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. (2006) – [VIEW]
  • Civic Engagement and the Baby Boomer Generation: Researcy, Policy, and Practice PerspectivesCivic Engagement and the Baby Boomer Generation presents the latest research findings and evaluation studies to promote a thorough understanding of the programs, policies, and civic opportunities available to people aged 50 and older. (2006) – [VIEW]
  • Invent Your Retirement - Resources for the Good Life – Written by the creator of the RetiredBrains.com, a reference guide to the questions to ask, the resources to answer them and the ways to help you define your life after you retire. (2006) – [VIEW]
  • The Career Mystique, Phyllis Moen, Rowman and Littlefield – The authors define the "career mystique" (the counter to Betty Friedan's The Feminine Mystique, as the expectation that employees will invest all their time, energy, and commitment throughout their "prime" adult years in their jobs, with the promise of moving up in seniority or ascending job ladders. Yet they argue that the career mystique has rested on the premise of a gender divide, with men occupying the jobs offering seniority and ladders and women making men's homes, nurturing their children, and providing them with support and encouragement. (2005) – [VIEW]
  • The Power Years: A User's Guide to the Rest of Your Life, Ken Dychtwald, John Wiley Publishers – A blueprint for what boomers approaching retirement age can expect in the areas of health, jobs, lifestyles, investments and relationships, and a changing definition of a new phase of life. (2005) – [VIEW]
  • Too Young to Retire: 101 Ways to Start the Rest of Your Life, Marika and Howard Stone, Plume Books (2004) – [VIEW]
  • Search: Winning Strategies to Get Your Next Job in the Nonprofit World, Larry Slesinger,Piemonte Press (2004) – [VIEW]
  • Still Working After All These Years, Toni Rey, Llumina Press – What makes a person ready to retire? Why do some people seem to get so much joy from their work that they are reluctant to leave it? This book answers those questions and examines the role work plays in people’s lives as they get older. (2004) – [VIEW]
  • Women Confronting Retirement: A Nontraditional Guide – 38 well-educated women in 32 separate articles voice their fears and hopes about retirement.Editors Bauer-Maglin and Radosh divide comments into three sections: thinking about retirement, stages of retirement, and never retiring. (2003) – [VIEW]
  • My Time: Making the Most of the Rest of Your Life, Abigail Trafford, Basic Books – Former Washington Post columnist Trafford focuses on a stage of life she calls, "My Time." As people are now living longer, healthier lives, the years from 55 to 80 represent an opportunity for growth - after career and family responsibilities have eased, that earlier generations did not have. Trafford examines how people are taking advantage of these decades to reinvent themselves. (2003) – [VIEW]
  • How to Change the World: Social Entrepreneurs and the Power of New Ideas, David Bornstein, Oxford University Press – This book tells the stories of people around the globe who are solving many of the world's most intractable problems. A growing wave of "social entrepreneurs"- individuals with initiative, creativity, savvy and determination- are reshaping the world for the better. (2003) – [VIEW]
  • Working Identity: Unconventional Strategies for Reinventing Your Career, Hermina Ibarra, Harvard Business School Press – The turbulent business market has caused many people to rethink their careers—sometimes without choice. Here are nine unconventional strategies for reinventing a career. (2002) – [VIEW]
  • Longevity Revolution: When Elders Become Boomers, Theodore Roszak, Berkeley Hills Books – In this book, the author considers “the implications of mass longevity as a social phenomenon.” The author counters conventional views of elders as burdens, seeing them instead as the culture’s great resource. The influence and role of elders is explored in politics, medicine, ethics, biotechnology, and the class divide. (2001) – [VIEW]
  • A Guide to Careers in Community Development, Paul C Brophy and Alice Shabecoff, Island Press (2001) – [VIEW]
  • Don't Retire, REWIRE!: Five Steps to Fulfilling Work that Fuels Your Passion, Suits Your Personality, or Fills Your Pocket, Jeri Sedlar and Rick Miners, Alpha Books (2000) – [VIEW]
  • Bowling Alone: The Collapse and Revival of American Community, Robert Putnam, Simon and Schuster – The author argues that there is "striking evidence that the vibrancy of American civil society has notably declined over the past several decades." Civic engagement, he says, can be the key to a better quality of public life and improved performance of social institutions. (2000) – [VIEW]
  • The Harvard Business School Guide to Careers in the Nonprofit Sector, Stephanie Lowell, Harvard Business School Press – (2000) – [VIEW]
  • From Making a Profit to Making a Difference: How to Launch Your New Career in Nonprofits, Richard M. King, Planning Communications – This book steers the reader through the challenges of finding significant work in nonprofits, providing strategies for finding employment and networking and salary negotiation guidance. (2000) – [VIEW]
  • Making A Living While Making A Difference, Melissa Everett, New Society Publishers – A growing number of professionals are making a living while they make a difference. They’re designing careers and enterprises that achieve financial, social and environmental goals, practicing what’s called "multiple-bottom-line thinking." There’s evidence that the approach benefits business as well (1999) – [VIEW]
  • 100 Jobs in Social Change, Harley Jebens, Macmillan Publishing Company (1996) – [VIEW]
  • Good Works : A Guide to Careers in Social Change, Donna Colvin and Ralph Nader, Barricade Books – This volume focuses on alternatives to traditional corporate employment and contains information on more than 1,000 social change organizations that offer world-improving job opportunities. (1994) – [VIEW]


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Reframing the debate
Reframing the debate

Civic Ventures ideas and information fuel media coverage that counterbalances the typically negative reporting on older Americans.


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