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News Release
People Everywhere Are Working for the Greater Good in the Second Half of Life
- For Immediate Release -
  November 30, 2007

For more information, contact:
Jennifer Coate
(415) 222-7490
jcoate@civicventures.org

Wall Street Journal, Kiplinger's Personal Finance Magazine
Include Encore on Best of 2007 Book Lists
Journal Calls Author Marc Freedman a 'Leading Voice' in
National Discussion about Work in the Second Half of Life
SAN FRANCISCO — Two of the nation's top business publications have included Encore: Finding Work that Matters in the Second Half of Life by Civic Ventures founder and CEO Marc Freedman on their list of best books published in 2007.

The Wall Street Journal named Encore one of 2007's five best "guides to help people prepare for and enjoy life in their 50s and beyond," writing that "the five 'mini' autobiographies of people who have embraced [encore] careers are alone worth the price of admission."

Kiplinger's Personal Finance magazine named Encore the "Best Inspirational Retirement Guide" of the year. "This book," the magazine writes, "challenges baby boomers to build a better world through a second career and provides concrete steps to help them find their next job."

In Encore, author Marc Freedman explains that millions of baby boomers, who are not content or affluent enough to spend their next 30 years on a golf course, will search instead for meaningful second careers.

"In one of the most significant social trends of the new century and the biggest transformation of the American workforce since the women's movement," Freedman writes, "members of the baby boom generation are inventing a new stage of work, an 'encore career' that falls between the end of midlife careers and the beginning of true old age and is focused on work that matters. It is a development that is distinct, significant and historic."

With 10,000 Americans turning 60 every day, Encore is hitting a nerve with readers nationwide.

  • "Freedman has written a wonderful...guide for boomers entering their next phase of life...This thoroughly readable book is highly recommended."
    -- Library Journal (Starred Review)
  • "Freedman persuasively argues that later years can offer freedom to work in more flexible, meaningful ways, rather than only a time to be free from work."
    -- Minneapolis Star Tribune
  • "Freedman presents a vision that is inherently optimistic, practical, productive and exciting."
    -- Seattle Times
  • "Another book by Freedman in 2002...foresaw many of the trends others regurgitate now. His latest work may be just as visionary."
    -- Tribune Media Services
  • "At 49, Marc Freedman is a poster boy for the future of America."
    -- San Diego Union-Tribune

Freedman is co-founder of The Purpose Prize and Experience Corps and author of two earlier books, Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America and the Kindness of Strangers.


###

Read the Reviews
Kiplinger's: http://kiplinger.com/magazine/archives/2007/11/bestretire.html
Wall Street Journal: http://online.wsj.com/article/SB119594929555803116.html

Visit "The Journalist's Guide to Covering the Aging of the Baby Boom," www.civicventures.org/jguide. Updated regularly.

About Civic Ventures
Civic Ventures is a think tank working to help society achieve the greatest return on experience. To learn more, visit CivicVentures.org and www.encore.org.
Challenging questions, a critical answer
Challenging questions, a critical answer

The longevity revolution raises important questions concerning not only national economics, but national values as well. Civic Ventures answers by helping America achieve a national return on experience.


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